As a College Student, Creativity is more important than Knowledge

Getting Published on Kindle

Getting Published on Kindle Getting Published on Kindle Getting Published on Kindle By Simon Kewin Getting your work published onto Amazon’s Kindle eReader is really very easy.   Perhaps you’re a writer interested in self-publishing some of your work. Or you might simply want to learn more about the ePublishing revolution and how to get involved. In either case, doing so is actually very straightforward. Since January this year, Amazon’s Digital Text Platform (DTP) has been available in all countries, allowing you to upload your work and publish it in Amazon’s Kindle store. And since there are estimated to be 1.5 million Kindles in use, this represents a large potential market.   To get started you just need a standard customer Amazon account. You sign in with this at the DTP site and from there start uploading. You provide your manuscript in Microsoft Word or HTML format and Amazon will automatically convert it into the format used by the Kindle. You also need to provide some extra information about your work : title, description, language, keywords, categories, price, publishing date   and so forth. You also have the option of providing some cover artwork, which is recommended as it will make your published work much more eye-catching.   The whole process of providing these details is slick and friendly. There is also a lot of help available if you get stuck, in the form of FAQs and forums. You don’t have to get everything right first time. You can preview what you’ve uploaded, tweak things and then, when you’re happy with everything, click Publish. Doing so costs you nothing – although Amazon will take a cut of any sales you make.   It can take a day or two for your work to finally appear in the Amazon store, but once it’s there customers can start buying it for their Kindles. Each work gets its own page on the Amazon site, complete with all the usual options such as reader reviews and ratings.   In fact, publishing your work onto the Kindle is the easy part. The hard part is attracting potential readers to your work. Amazon’s system helps in that the description and categories you provide make it easier for potential readers to find you. However, to attract many readers, you will have to put effort into publicizing your work yourself.   Whether or not â€Å"self-publishing† (or, as some prefer to call it, â€Å"indie publishing†) like this is a sensible move for you as a writer is something only you can decide. You should be aware that a conventional publisher probably wouldn’t be interested in handling a book that has already been self-published in this way as first publication rights wouldn’t be available. But you might think it’s worthwhile to self-publish some pieces of work in the hope of building up a readership interested in finding out more about you and your other work.    This article only covers the Amazon Kindle and there are, of course, other eReaders out there (the iPhone, for instance). There are other services on the web, similar to Amazon’s, that allow you to self-publish your work for these other devices. But Amazon’s DTP provides a good place to start if you’re interested in exploring the world of ePublishing. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to KnowHow to spell "in lieu of"Kn- Words in English

Challenging Leopold Essay Example | Topics and Well Written Essays - 2500 words

Challenging Leopold - Essay Example King Leopold II was Belgian King between 1865 and 1909. Under Leopold II control, the regime became notorious for forced labour used to gather ivory, palm oil and rubber. It killed so many locals in turn, until its misdoings were eventually exposed and widely reported by the Congo Reform Association, which had been established by Edmund Dene Morel, after which King Leopold was forced to transfer control to the Belgian government. Edmund Morel discovered that the trade in Congo was based on slave labor while in the course of duty at the Shipping Company where he worked. He realized that most ships landing were laden with valuables: ivory, rubber and minerals. However, the ships departing to Congo mainly carried soldiers, ammunitions and other weapons of destruction. There was only one conclusion from the discrepancy: slave labour was ongoing in Congo. Chapter 1 Henry Morton Stanley was an American journalist and an explorer, who was born in Wales. He explored through the Congo River a nd Basin and vast lands of the present DRC. He teamed up with resource hungry King Leopold II to establish the Congo Free State. In Europe, explorers were respected and treated in awe. This explains why many European countries competed to send explorers. The motives of British Exploration in Africa were several. Importantly, it was to acquire resources and new market for its product. Secondly, it was as result of political reasons as major European nations were competing for colonies. Importantly, Britain desired to spread religion, open up the region and stop slave trade. The targets of anti-slavery fervor in the 1960s were mainly Arabs operating mainly from East Africa. Dr Livingston was a Scottish born explorer, famous for his works in Central Africa. His initial aim was to spread Christianity and commerce in the region. While in Africa, he developed illness and was not heard from for a long time prompting his search. Henry Morton Stanley is famous for having found Dr. Livingston e in Africa. This was after being commissioned by the New York Herald to go and search for him. His search for Dr Livingstone was important to his future career because after finding Dr Livingstone, he preceded with exploration in the Congo Basin and River, and it his findings which prompted him to team up with Leopold to establish Congo Free State. Chapter 2 Leopold was obsessed with making Belgium an imperial power, succeeding at what his father did not. Edmund Dene Morel account describes him as a cruel, greedy yet with a charming personality. Leopold believed that one of the key to building a powerful, imperial Belgium was to through colonial expansion. One of the core reasons why he wanted a colony was to establish recognition: he felt that he was not truly in charge of Belgium because of Parliament. Therefore, he wanted a colony in order to establish his recognition, and create a profit to build monuments. He promoted his interests in Africa through creation of Congo Free Stat e, which was a privately held state. The Brussels Geographical Conference took place in September 1876 at the request of Leopold and its agenda was to discuss Europe activity in Africa. H invited several experts and explorers to the conference. He used this conference to rubber stamp his interest in Africa,

The Rhetorical Triangle Essay Example | Topics and Well Written Essays - 250 words

The Rhetorical Triangle - Essay Example In that, it does not leave the reader questioning about the seriousness of the writer. Additionally, the font makes the reader curious about the information is written down or the information they are about to read. Times New Roman typeface creates a decent impression especially when written in a business or school setting as it shows that the student or individual knows what they really want with their life. Additionally, using Times New Roman as a font choice makes the reader see that the person is bold in their writing, as it shows confidence and understanding of what the person needs. For example, when written in a resume compared to other fonts such as the Comic Sans, it shows that the job applicant is serious and is worthy of the job position. Therefore, although most people do not take the typefaces seriously, they say a lot about a person. In that, a person with a good character or confident may be misjudged because of the typeface they use. This means that a person should be careful in choosing their typeface in order to correspond with their character and also to leave a good impression on others.

RECOMMENDATION REPORT Assignment Example | Topics and Well Written Essays - 250 words

RECOMMENDATION REPORT - Assignment Example The S15 Matt Eckert 4 event focused on tourism. The main speaker, Mr. Matt Eckert, discussed in detail what role tourism lays in the economy as well as why everyone should be involved in the industry. As he went through his journey in the industry, he demonstrated the opportunities and challenges one can face in the industry. The two events were a learning opportunity for students in terms of their career development. Engaging with professionals would be beneficial, as it would prepare students for their careers. The abundance of knowledge in such forums would equip students with the tools they need to kick-start their careers. It would therefore be of great benefit to the university to hold such events, especially the S14 event, regularly as they build students. With such events, the university would be able to produce ready students who will be able to get right into the job market and compete on a higher level for the opportunities available. The graduates would have the advantage of information, as the events would have informed them

Importance of Electronic Marketing in Business Today

Importance of Electronic Marketing in Business Today MARKETING MIX AND ONLINE MARKETING: Marketing mix, commonly known as the four Ps namely Product, Price, Place and Promotion was first suggested by Jerome McCarthy (1960) and is a vital aspect for establishing and executing the marketing strategies. Let us view in detail the different elements of the marketing mix on the context of online marketing. Product: Online marketing can lead to the improvement of the products in a lot of ways. Online marketing pave the way for the market researchers to evaluate the customers need and the criticism from them can be used to change the existing products and develop new products. Tescos online shopping website records the repeated purchases of the customers, which they use later on to provide a customized list for fast purchasing. It also facilitates a chance to customize the products as per the consumers wants like www.nike.com who offers customized instructors just for clients. Price: This refers to the pricing policies of an organization which are adopted to determine the price for a product or service (Chaffey 2003). Baker et al. (2000) discovered two habits that have been used by the manufacturers while marketing their products online namely; Setting up a low price for the products by beginners. Following the existing price in the internet by the current companies. A benefit of usage of internet is that it helps to minimize the costs on search that shoppers would have to bear while searching for information about new products and services. It also makes the shopping more active as the famous auction site www.ebay.com which makes the users to bid the price for the products. Online marketing makes the transaction more transparent making it almost impossible for the suppliers to manipulate on cost. The customers can also view sites to know the best deals for a particular product like www.shopmart.com, www.easyshop.com etc. Place: The place element in marketing mix explains the way a product is distributed to its end consumer. Allen and Fjermestad (2001) say that the biggest implication created by the internet in the marketing mix is for the place. This is due to the world wide reach of the internet. Internet has opened before the organizations a new channel to make their products reach their customers, apart from the traditional way of sales helping to cut down the barriers between both the parties. The huge investment that has to be made in stores can be reduced with business taking place in a much realistic way. Entry of internet into the marketing mix has avoided the retailers or third parties between buyers and consumers making it more challenging for the existing online retailers to ensure on time logistics. Promotion: The promotion element of the marketing mix shows how marketing conversation is made within the customers and the stake holders about the company and their products (Chaffey 2003). It deals with exchanging information regarding a product or service to the target market. Burnett (1993) defines promotion as the marketing function concerned with persuasively communicating to target audiences the components of the marketing program in order to facilitate exchange. The main ingredients of promotion mix are Sales promotion Advertising Personnel selling Public relations Direct marketing The internet is nowadays being used as an effective tool for marketing communication. The internet made it available before the companies, yet another way of channel to communicate to the buyers about the product offerings. The idea of online marketing can vary the promotion mix in the following ways: Evaluating the way the internet can be used at various phases of the purchasing mode. Revising new ways of using the ingredients of the promotion mix. Applying promotional tools to serve in various phases of customer relationships like attaining visitors for the first time and retaining them as a regular visitor. While using internet as a tool for marketing, it become possible for the organization to send emails on proper authorization basis, containing information related to the products which makes it possible for the company to maintain a long term relationship with the buyers online. Online marketing and the marketing mix picture: page 267 foundations of marketing Reference used: McCarthy, J.(1960) Basic Marketing: A Managerial Approach. Irwin, Homewood, II Allen, E. and Fjermestad, J. (2001) E-commerce marketing strategies: a famework and case analysis, Logistics Information Management 14(1/2) 14-23. McCarthy, J. (1960) Basic Marketing: A Managerial Appraoch. Irwin, Homewood, II Burnett, J,(1993) Promotional Management, Houghton Mifflin, Boston Baker, W., Marn, M. and Zawada, C. (2000) Price smarter on the Net, Harvard Business Rview, February, 2-7. Chaffey, D., Mayer, R., Kevin, J. and Chadwick, F.C. (2003) Internet Marketing IMPORTANCE OF ELECTRONIC MARKETING IN BUSINESS TODAY The requirements and wants of the consumers can be better understood, by knowing more about the consumers and also analyzing ways of providing their needs. This will essentially help in convincing the consumers or buyers requirements, earlier than your opponent. The information curve of the marketers can be enhanced based on the growing information of the customers. It is highly significant to deliver the correct goods and products to the consumers with precision, in order for the consumers to be satisfied. By establishing the principle of adding value to the services of every consumers or buyers, the marketers can be warned in advance of the ineffective and expensive competitive approach which can be achieved by the usage of electronic marketing. A superior and higher conventional product status and equity of the companys manufactured goods and services can be obtained, by adding high value to the manufactured goods. A good or bad opinion of the companys adopted strategies or action s achieved, can be obtained by setting off a workers criticism system. The usage of electronic marketing or existing communication schemes can help to improve such circumstances. The usage of online marketing can be limited to the following listed business conditions. An instance of the usage of online marketing is in the Company communications, A cheap and extensive, method of communication is the E-mail. It is a easy and lasting medium. It is used to send messages to unite with people using an already listed names and addresses. It has been an ever growing means of communication within the organization. Another fearful task that has been improved by online marketing is marketing research. The approaches used by the different companies can be examined, and the discussions with the companies can be preserved for discussions over a extensive phase of time. Another business condition where online marketing can be utilized is marketing planning and sales support. It is possible for additional people to use this intermediate for advertising information. Online marketing is also used in another situation productivity innovations. The usage of the electronic medium helps the sales personnels, as it speeds up the answers to the consumers queries about the product particulars, stock levels etc. Online marketing and sales practice will be more useful to the business-to-business relations in the instant future. High confidence and prospects will be accepted by the customers since the business sections overlay the pathway. Electronic marketing can also be used in the scenario of Customer loyalty. The buying behavior of the consumers are tracked by the companies, for which in depth databases are created. Another business scenario where online marketing is utilized is globalised reach. So, international marketing can be obtained easily as internet helps to interconnect organizations. Online marketing is used for a organization to obtain competitive intelligence. It is useful for the competitors to analyze our market information using the World Wide Web, and vice-versa. Efficient cost utilization is obtained using online marketing methods. It is usually cost effective, even without including installation charges. Even with installation charges included, when contrasted with the customer advantages obtained, it is cot efficient. Controlling of partnering and logistics is easy through the use of online marketing methods. It is easy for people in organizations to connect through the usage of electronic marketing resources. Internal intranets, or extranets, and agreements or associations with organizations may come under the connection medium. Corporate recruitments are another sector utilizing online marketing resources. Workers, advisors, government papers, specialty trades or common contractors can be traced using the above mentioned method. [REEDY, J. SCHULLO, S., 2004] ONLINE MARKETING vs TRADITIONAL MARKETING The earlier forms of promotion can classified under traditional marketing. The various methods are radio, billboards, TV and posters. The other methods such as email marketing, banner promotions, all come under the online marketing. Difference lies in the purpose it is used for. Traditional marketing expands the market of the manufactured goods and services, which is an important aspect for the existence of the organization. The customers have the opportunity to react to the promotion, as online marketing is a way of direct marketing. In this method, the customers can react, which helps in raising ROI. Measurability is an additional aspect that distinguishes both forms of marketing. It is easy to trace the clients with the use of tools in online marketing, whereas traditional marketing has several problems, one being dependent on human memory. The SMEs also utilize the online marketing due to the huge ROI obtained from it. It is possible for them to change their operations, by calculating the start of their leads. [http://www.sabest.biz/blog/2010/03/online-marketing-vs-traditional-marketing.html] FUTURE OF ONLINE ELECTRONIC MARKETING RESOURCES It is possible for the e-marketer to support and develop the value chain processes of electronic commerce for each and every persons advantage, as a result of the physically powerful base of electronic marketing resources. Solid effort, a number of successes and a little failures may be engaged in this process. In order to obtain profits for all of the marketing processes, it is necessary for the e-marketer to demonstrate serious thinking talents of the tactical and planned market scheduling and also be able to employ the available methods of electronic marketing effectively. The complex methods of electronic marketing is utilized in order to create value-added services, which produce results that are unthinkable in structure, even though a variety of electronic means are available to use. On the other hand, in order to get an explanation, it is necessary to estimate the present situations. A total of four aspects or issues are given below by which the electronic marketing may be affected by or may affect, which have been obtained by considering and arranging all the sustaining and contradicting data in an order: Development of technology Growth of the existing software The accomplishments achieved by combining Internet achievements The motivating force required by the marketers to provide better service to their consumers With the help of electronic marketing, a number of advantages can be obtained which include providing a means of communication between the e-marketers and the customers of the organization, as possible in a small sized business. It is required for the e-marketer to prepare and train well, as a variety of advantages are obtained by employing electronic marketing. Business Web Sites: B2C, B2B, C2C The sites which sell or market products and services even if it is the order takers or others who are more person-oriented mainly include in Web categories which are business to business (B2B), Business to Consumer (B2C) or Consumer to Consumer (C2C). Some sells to both consumers and businesses. (Internet Marketing by Barbara G. Cox and William Koelzer). BUSINESS TO CONSUMER SITES (B2C) The sites of B2C are more familiar to the public who uses the internet. In most of the industry, they market goods and services to the consumers. There are many stores such as department; clothing, electronics, food etc have their Web sites to sell the products. These sites dont have a store like buildings. They only sell their products through the internet. But not all these sites sell through online itself, the consumer buy their products from office, local store or even by telephone. The examples of B2C sites are amazon.com (books and other related products), staples.com (office supplies) etc. The online shopping is getting higher due to the increase in computer consumption in households. BUSINESS TO BUSINESS SITES (B2B) The market of B2B is increasing in an amazing rate. On the basis of Jupiter Research, the companies around the world will hike up their expenditure on B2B. As per the aggressive estimation of Goldman Sach, the worldwide spending through B2B will reach high rates in the coming years and he assumes that 80% of B2B worldwide commerce will be held online around the next 20 years. On the basis of Active Media Research, the majority of B2B sites are created for double purpose that is to sell both the products and services directly or indirectly around 98% of sites, 73% of them gives information. The main aim of making sales of the 77% of sites is by making an offline contact with the customers. CONSUMER TO CONSUMER (C2C) Majority of the Consumer to Consumer sales occurs through auction sites. In a survey conducted by Harris Interactive where The National Consumers League was the sponsor, it was found that the bidders of online auction of 83% had purchased things in the online auction. According to the report, 75% of the buyers have pay out average of $100 or less and the 21% have payed amount between $100 and $500. So in auction sites, the sellers will post their things to sell and their items will be bided by the customers. And the highest of those customers bids wins the thing which is for sale believing that the bid will meet a fixed minimum amount. A small amount of commission will be taken from the sellers bank account by the auction site if each of his item get sold. The buyers wont pay anything to the site. The best example for Consumer to Consumer site is E-bay. It is the biggest Consumer to Consumer auction site. E-bay has been a great model for the auction sites which are emerging now to help the businesses conduct e-commerce. Although eBay is generally a consumer to consumer service, the simplicity of this site is a great value of study for buying or selling the products in a Business to Business auction site by any business planning. In eBay, and many other auction sites the users will register and if they are planning to sell anything on the site, they can set up a way of payment, usually financial account or credit card that makes the funds transfer. The buyers will be able to analyse what they are looking for by entering the key words of any particular product in the search engine and the site will display products list for sale. The sellers will make the payment for listing and selling their products. Insertion fees will be charged by eBay generally around 25 cents and $2.00 wh ich will rely upon the opening bid, and a fee will be charged at the end of the auction which will be between 1.25 percent to 5 percent of the final selling price. The enhancements like featured placement or bold font will also be charged as an extra fees (Internet Marketing by Barbara G. Cox and William Koelzer). Benefits of Online Marketing [http://www.wisdomportal.com/Books/OnlineMarketing.html] [http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm] Benefits gained by the Consumers:ÂÂ   (1) Appropriate- customers can buy anything on their will for 24 hours without communication with the store physically. 2) Cooperative Instant-the buyers can get the information of the products they are interested in, from the sellers site and then download those instantaneously. Benefits gained by the Marketers:ÂÂ   (1) Increasing the relationship between the customers- The organizations can communicate with the customers to have a detailed knowledge about their needs and hence building customer databases. (2) Reduction in the costs and enhancing efficiency- Avoid the costs involved in building a store, amount for rents, insurance and amenities. Digital catalogs are way lesser than the printing paper catalogs. (3) Improved flexibility- For a paper catalog, its products and values are constant till the next printing takes place whereas an online catalog can be modified on a daily basis or also hourly, considering the products ease of use, its amount, and advertisings, to get along with the fluctuating market conditions. (4) Access to Global Markets- The Internet is an accepted medium by the whole world, which helps the consumers and sellers to be linked within any countries in mere seconds. Four Methods to Exhibit Online Marketing:ÂÂ   (1) Building an Electronic Storefront- Companies can be allotted an area by the online service or can create a new Website on their own wish. These sites help in creating a communication between the customers which helps them to be more close to a purchase. (2) Introducing Ads Online- Companies can create ads online in three methods: (a) First one being, the classified ads in the significant areas of high class online services. (b) Ads displayed in Internet news which are meant for commercial usage. (c) Purchase the online ads that come up while browsing the net like the pop- up windows. (3) Taking part in meetings, newsgroups, or communities posted by the web which are interesting for certain groups. (4) Usage of Online E-mail or Webcasting- Companies can provide newsletters provided by the customers, or advertising options depending on the history of the customers who are purchasing. Through Webcasting, matters relating the customers interest can be delivered. ONLINE MARKETING [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html ] Marketing online delivers the message of spreading marketing budget for a majority of companies. Online marketing produces many more advantageous solutions when compared to out-dated and offline marketing. In other words this can be termed as Internet marketing or web marketing. This method is adopted by those companies where goods are sold to the customers directly including those who are involved in a business to business model. Benefits of Online marketing Modifications on the fly: When compared to offline marketing, online marketing can place olden advertisements in newspapers or on TV and this can be modified on the fly. By following up with the advertisements, it is possible to make any no. of changes to the graphics or letterings which would not create any issues. But this cannot be done in the traditional method of marketing and advertising. Ability to track real-time results: While marketing online, tracking of real- time results is possible by the use of online analytics so that it is possible to know whether the marketing is carrying out. Certain methods exist to track the traditional methods, but many at times cannot be done in real- time. This can either create a good will or a bad one to the campaign. Focusing demographics in the advertising: With marketing online, particular demographics such as age, gender and location can be given importance. It is also possible to focus on the variations in income and education. This can be done in traditional marketing also but it is not an easy job. Various methods in marketing online: There exists variety of ways to exhibit online marketing like the email social media and newsletters. To do the same in traditional marketing, many media sources need to be available. Immediate ability to convert: While marketing online, it is capable of converting a buyer immediately. But this cannot be done in traditional marketing. When marketing online, it is not only capable of achieving the information of a customer, but also able to achieve the sale on the spot, while in offline marketing this procedure takes a much longer time. The most focused areas in the online marketing are: [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html] Associate Marketing: In this kind of marketing, the organization appoints an associate to improve and enhance their products. The associate in turn receives a commission or similar grants for each and every sale. Amazon.com Associates Central is an example that can be provided for anassociate marketing program, where the Amazon.com helps the owners of the website to bring in crowd to its site. Exhibit Advertising: In this type, they usually use the web banners on a third-party website to create traffic to their own website and enhance the awareness of the product. Email Marketing: Businesses that makes use of this type of marketing create promotional emails to impress the customers. But, it is a very tough job to differentiate the spam and the original email. Interactive Advertising: This sort of advertising makes use of animations and various other graphic involved methods, to produce ads which makes the viewers excited and involves their participation. Search Engine Marketing: Certain techniques that are used under this are- Search Engine Optimization (SEO), and paid inclusion. The companies adopting these techniques become prominent in the search engine page results from Google. Viral Marketing: With this kind of marketing, businesses expect the people to convey the informations achieved about the products. Those sites which allow the viewers to email hilarious clips is an example of viral marketing.

Rousseau and Duty to the State Essay -- Philosophy

It is generally agreed that the great philosopher Jean-Jacques Rousseau and the artist Jacques-Louis David had played a great role in serving and supporting the French Revolution, in addition to, showing their devotion to their state and explore the notion of duty to the state each one by his own special way. The great philosopher Jean-Jacques Rousseau had inspired the revolution by his argument and ideas that was based on Reason. He played a great role in exploring the notion of duty to the state by providing the public with his argument in the social contract,which was frequently quoted and referred to during the early stages of the Revolution. The social contract was concerned to establish whether or not the authority of the state is legitimate. His fundamental problem is to find a way in which we can live in a state and yet remain as free as before. He explained that, this only could be achieved if the general will of the individual always coincide with the will of the state. Therefore, he had recourse to the concept of the general will, which is defined as "the general will of a group taken as a whole rather than as a collection of individuals." He tried to convince us of this by describing the difference between the state of nature and the civil state, and in effect, asking which we think is better. To be in the state of nature, would be to act on appetite and so be slavish and bad. To be in the civil state, is to act according to reason and so be noble and good. We ought constantly to bless the moment that we moved in to the civil state because this gives us the chance to be noble and good .So,says Rousseau it is in each of our interests to choose the general will .Therefore, if we think according t... ... and dimmed color of Brutus giving a broad tonal range,this tends to sharpen the impact of dramatic contrast. It seems that the formal elements of this painting are conspiring to focus our attention toward the grieved women,and to show us how brave is Brutus' decision,that he even neglect his family's sorrow and even turn his back away from his sons' bodies .He commit his decision unhesitatingly,raising the voice of duty to the state over everything else even his own flesh and blood . Finally, we can conclude and detect a lots of similarities between the ways in which Rousseau and David did explore the notion of duty to the state .Both of them believed in the great role of philosophy and art in educating the public, therefore,they used their profession successfully to express their devotion to state and serve their country,each one by his own way .

The goal of Lucky Inc.

Is to develop a foremost business owner of the traveling agency for the individual of the age range from about 20 to 30 year old. Lucky Inc. Will be devoted to establish stronger relationship within their clients via extensive lesson of how to treat guest and sever them the best service, and would like the company to well popular among the clients and other publics as the most popular tourist agency in the Ideal area. The main focus of the firm would be to gradually develop, and become successful by the first few years of operations.Our main goal would be to provide an excellent professional facility through demonstrating an adequate understanding of the places that individual would like to travel to and adventurous events that will be held. On an industrial report stated that the biggest disparagement of the variety of customers that has been to the tourist companies that already exists â€Å"know nothing about their products, they Just open the catalogue and read,† to quote one of many disappointed travelers (Blackwell, 2008, p. 332).To make the most of over the knowledge and skills we gained in the Lucky Inc. Apparel store, staff would to both educate and instruct the customers to the various types of vacation accessories that they might be wanting of to have the quality vacation time they planned out while they are in the Ideal area. Products and Services Recently, Lucky Inc. Became as the allotted agents for Ideal's Travel, which will be the biggest and popular traveling agency out in the marketplace. However, per almost with no advertising, Lucky Inc. As sold about 200 adventure vacations in the past several months, netting about $56, 800 in commissions including the sales of insurance policies and other services also have calculated to this amount, and could possibly add much more. Lucky Inc. ‘s clients will also be offered to have the opportunity of an inclusive variety of facilities to services to help their exciting tour, including semina rs of before and after trip, tourist coverage, and a booklet of specific offers to each vacation place, etc.I plan to sell my share in the apparel store and finance the profits in my potential new company which will be a traveling agency as Lucky Inc. Moreover, I would be also financing $51, 600 of my savings from the past ears in this company, and take loans of $70,000 probably from friends and relatives. Furthermore, the return on shareholders capital by three year is anticipated to be close to 100 percent. The perseverance of this business plan is to converse this high profitable opportunity to my co-owner in the clothing shop and to the other investors of different organizations to encourage their interest in the venture.Alternatively, I'm also thinking of a loan finance made up of a $31,940 for about couples of years and a credit line of $48,620. In total, I will be in need of about $80,560 to fund the company or the first few months. The majority of the population of Ideal Cou nty is well educated, experienced, active, and pretty stable. The residences of the county also and wait out past periods of economic downturn. The dynamic economy, the lifestyle of Ideal County, and its exceptional environmental qualities attract people.Moreover, both public officials and business leaders are also aware of the need to keep our labor force well-armed with the marketable skills. From the Ideal County population, our potential targeted clients are the people who are professionals with annual earnings of about $50,000+, ages 20 to 30, whether single or married, without children, and college educated. Market Definition The projection of the world travel market is to grow about at greater than 4 percent average annually.I believe that this is somewhat faster than our general economic growth every year. I also planned to advertise my company outside of the United States. Hence, I selected such market like the European market, which is not the firmest growing market, and I believe this will be the most important destination, considering most the travelers will be international. I also think that among Europe, France, Italy, and Spain are the most popular destinations. Therefore, I decided to select tour operators with appropriate products in these areas as our initial partners.Business model The business model that will be used for this company is a distributor which is any business that purchases products directly from a manufacturer for resale either to retail outlets or directly to the buying public (Digging, 2012). For instance, a technology distributor would purchase computer parts from a technology manufacturer and then sell those parts wholesale to retail outlets for sale to the neural public (Digging, 2012). An auto dealership that deals in new cars would purchase vehicles directly from the manufacturer and sell them to the general public (Abram, 2003).According to the University of Southern California, Wall-Mart Department Stores qualifies a s a distributor because it purchases product directly from the manufacturer. Not all department stores have that kind of purchasing power (Digging, 2012). We will also be leasing a combined telephone/data-base system from the onset. This will beneficial by allowing up to ten sales staff to answer alls and have full on-screen data on clients and products. As service is one of our key components, it is essential that we have full access to all relevant data speedily and efficiently.However, there might be times that will not be possible to meet other locations, etc. Therefore, I should always be prefer for the worse and make sure that my staffs are well trained to provide the best customer service to my clients. Since, we are successfully operating the outdoor clothing shop; hence, we are using the adventure travel vacation sales ratio to study how many of them we are being able to sale on up to date. For the determinations of our sales projection, we believe hat that only about two i n five reviews will essentially effect in an adventure vacation being reserved.However, I believe this is a very conservative evaluation. I also undertake that there will be a firm accumulation of customers of the clothing shop who will approach us to learn more about the vacation packets and the destinations. Throughout the year we will also be able to bring in more clients by creating more promotional activities and of course our new clients of the clothing store. I am pretty hopeful that we will continue to strive with this trend to make Lucky Inc. To become well known.Based on the prediction, within next year we are projecting to sell about 600 adventure travel vacations for an estimated price of $3000. We also predicted that if we add insurance and other travel related service sales the gross profit will be nearly $ 2500,000 throughout the first year. Reference Abram, Rwanda, (2003). The successful business plan: secrets ; strategies. Plato Alto, Cilia. : Planning Shop Blackwel l, Edward (2008). How to prepare a business plan. London; Philadelphia: Kananga Page Digging, Charles, (2012). The power of habit: why we do what we do in life and business. New York: Random House

Our Education System Needs to Be Improved essays

Our Education System Needs to Be Improved essays Our Education System Needs To Be Improved Education plays an important role in our society, which is the key of success for our future. This is why everybody has the obligation to go to school. Therefore, education system shall be considerate seriously. In What Our Education System Needs is More Fs, Carl Singleton suggests that our education system need to be improved by failing students. He states that teachers have tendency to pass unfaithfully students for more than 20 years, which means that teachers pass students who dont deserve to pass. The reason is that teachers dont want to feel guilty by failing them, so they quite change their grading standard. Another reason to increase the number of grade F is to eliminate illiterate graduate students from high school. Therefore, students who deserve to go to college will be able to read and write well. He also mentioned that the grade F would pull the parents attention to their childrens education, and makes the school boards and principals aware of the degradation of the education system. Finally, Singleton proposes that all teachers should respect the standard grading line in order to keep the education system in a good shape. Singletons arguments imply that the education system is getting worse from days to days because there are more and more graduates with lower quality knowledge. He also conveys that teachers easily pass students because teachers want to have a lower rate of failed students in their class, and proving that their teaching methods are efficient. Without Fs nobody would knows that the systems is in troubles. Moreover, school board and principal would ignore the issue, which help to save money and avoid futures difficulties management such as overload classes with those who have to repeat the class. Singleton insights that school doesnt want to take their responsibilities to fail students because th...

Writing Your Thesis Proposal Like a Pro

Writing Your Thesis Proposal Like a Pro Satisfactorily completing a masters or PhD thesis- which includes background research, original research, and writing- indicates that you are qualified to join the community of scholars who advance our collective understanding of the world.Why write a thesis proposal?The purpose of writing a thesis proposal is to convince a faculty committee that you know enough to move forward with your Masters or PhD research. This transition from a masters or doctoral degree student to a masters or doctoral degree candidate amounts to a stamp of approval from the university, and comes with substantial benefits. You are authorized to conduct the proposed research, and can attach the universitys name to yourself and your research. Depending on the field and institution, this approval can come with direct financial support in the form of research or teaching fellowships.Approval of your thesis also comes with improved access to university resources, including faculty who can guide your research and c areer; research equipment and facilities; and specialized libraries, collections, and databases. A university affiliation also opens doors to many other resources. Do you need to interview survivors of childhood sexual abuse? Your recruitment flyers will get much better results if your name is followed with a university affiliation. Do you need tissue samples of rare brain tumors, or access to ancient Egyptian documents written on papyrus? That university affiliation will help.While a thesis proposal is specifically to fulfill academic requirements, youll likely use the same general strategy later in your career. You may write grant proposals to secure research funding from organizations like the National Endowment for the Humanities or the March of Dimes. You may write investment proposals to secure funding for the new drug your company is developing, or the new charter school you are planning with like-minded educators. In all these cases, you are describing a problem that needs t o be solved or a question that needs to be answered, and explaining why you and your idea deserve their support.What is in a thesis proposal?Different programs have different guidelines for a thesis proposal, but typical requirements are as follows:Title: A one-sentence summary of your thesis proposal.Project summary: A ~250 word summary of your thesis proposal. You should introduce your system and question, outline your research methods, and state your anticipated results and conclusions.Introduction: This section provides context for your research by providing background information on the questions being addressed and explaining how your work will fill a gap in our knowledge or change the way we think about something. You should also discuss why your study is of general interest. In the final introductory paragraph, clearly and concisely state your research question and hypothesis or hypotheses.Proposed study: Here you present, in as much detail as possible, the study you propose to conduct. Your study should be feasible with the time and resources that are available to you. It should also advance our collective understanding of the field, even if your hypothesis turns out to be wrong. Be sure to provide enough detail so that a reader with a basic understanding of your field can understand what you plan to do. Common techniques do not need to be explained, but be sure to describe the variations to the procedure that are specific to your experiment. Be sure to include appropriate controls, such as sham treatments for experimental manipulations. Consider your research methods carefully- do they really test your hypothesis or hypotheses?Anticipated Results: Consider the possible outcomes of your study, how you would interpret them, and how they would allow you to discriminate among your hypotheses. Will you be able to meet the goals you set out in your introduction? Be sure to consider how your anticipated findings would change the way we think about the topic and how they fit in the context of the field. This is also the place where you should consider potential shortcomings or limitations of your proposed study. You may also speculate on the generality of your findings and suggest follow-up questions that might stem from your work.References: Depending on your degree program and area of research, your reference list may include as few as 10 references (for a masters program involving a small research project) to well over 100 references (for a PhD program in an area of intensive study). The goal of earning a masters or PhD degree is to demonstrate competency as a scholar who can advance our collective understanding, so you must become familiar with the literature in your field of study. Plan on spending a lot of time assembling your reference list and working to understand the research described.Tables: If appropriate.Figures: If appropriate.How do I pick a topic?Whether youre working towards a masters degree or a PhD- or writing a the sis proposal as a classroom assignment- youll spend a lot of time working on your proposal. Be sure to start with a topic that is of genuine interest to you.In fields where research requires a lot of specialized equipment and resources- your possible thesis topics will be limited to what your thesis advisor and department are willing and able to support. In those fields (i.e., many of the biological sciences), you largely choose your thesis topic when you choose your department and your advisor. Choose carefully. Graduate students in these fields may spend less time choosing a thesis topic, but may spend more time on background reading in these areas of intensive study.Students in all fields will have some limitations. For sociology research, youll be limited by the populations you have access to. In the humanities, you may be limited by the availability of primary sources. If your research requires studying ancient calligraphy scrolls housed in a Taiwanese museum, you better be sur e you can get to Taiwan and gain access to those scrolls.Even with these limitations, the number of possible research topics can seem impossibly large. As you put together a list of possible topics, keep in mind that the goal of your graduate research is to contribute something new to our collective understanding. If you choose a research topic that has already been extensively studied- such as Shakespeares use of figurative language or unique characteristics of the bacterium E. coli- you will have lots of previous studies to wade through and few options for novel research.Photo by Matt Ragland on UnsplashOn the other hand, if you pick a topic for which there is almost no previous work- such as the romantic habits of homosexual Alaskan scuba divers- you will likely have trouble convincing your thesis committee that you can gather meaningful data in a reasonable amount of time. In general, you want to pick a topic that has been covered in existing research- or that is a straightforwa rd extension of existing research- but that still has many important, unanswered questions.Searching the literatureWhether you were assigned a research project based on what your advisor can support, or start with a list of interesting topics, your next step is to dig into the published literature.A good place to start is to read several recent research papers on your topic of interest; most papers suggest follow-up studies in the discussion section. Alternatively, a review paper often considers what research might be pursued next. Remember that this is a research proposal, not a literature review. For your selected topic, you need to develop a testable hypothesis- that you have the resources to test. This is where talking to your advisor, senior graduate students, and other people in your field is essential. They can offer insight on what is really feasible.As you read these primary research papers, notice that the format closely parallels the format of a thesis proposal. If the ti tle doesnt catch your eye, you are less motivated to read the project summary (or abstract). If the abstract doesnt sound interesting, you are less enthusiastic about reading the introduction. If the introduction doesnt clearly and convincingly describe why the research is needed, you are unlikely to care about the results. Aim to write a clear and convincing thesis proposal.Final commentsIt often helps to start with an outline. Be sure to include citations and a reference list in your outline and early drafts. It is imperative to correctly cite the previous work that has led to your thesis proposal, and many hours have been lost trying to track down lost citations.Be sure to follow your graduate programs guidelines for the thesis proposal. There are often specific requirements for the font, margins, word count, tables, figures, number of references, and how citations should be formatted.Be objective in your language: test hypotheses, do not try to prove them. Discuss your thesis pr oposal with your advisor, your classmates, and anyone who is willing to listen to you. Talking about your ideas often helps to clarify them, and others might catch errors that you may have overlooked. This is a major benefit of being part of a community of scholars.

Funds Management and Portfolio Selection Assignment

Funds Management and Portfolio Selection - Assignment Example FMG has regression level of 2.1, which implies that an increase in the market returns by one percent will result to an increase in its overall returns by 2.1%. A positive regression between market and assets, according correlation and data theory, results to assets’ returns moving away those of the market. Consequently, higher regression levels imply greater impacts from the market. The performance of FMG can be associated to its huge weight in all ordinary market, since it is a company associated with mining, processing, as well as transportation of iron ore within the region of Pilbara, Western Australia. Being an iron ore exporting company all over the world, an improvement in the global economy is likely to result increases in the level of consumption, which will affect positively on the prices of FMG and index (Brailsford, Heaney & Chris, 2011). In addition, this effect is also likely to affect AXA in a similar manner, since it is also one of the companies with notable regression. AXA is the top most wealth management company in Australia and New Zealand with capital management as its integral objective. Its steady improvement is the overall performance in the Australian stock market can be closely associated with the company’s strong capital position. Comparing to other industries, mining industry is the biggest market in Australian, and it takes a huge shape in stock market. This is a reason behind FMG’s higher regress than other companies. Next, these companies set up to ten difference portfolios and the beta decrease with the portfolio extending (Sutton, 2009). When extra stock is added in each portfolio, the level of Beta reduces from 0.5 to 0.1. As a general measure of stock’s systematic risk, Beta is defined as the quantity of systematic risk present in a certain asset respective of the risky asset. A beta level below 1.0 show a stock with lower amount of systematic risk compared to the market, the reverse is true. The results

Walmart Assignment Example | Topics and Well Written Essays - 500 words - 1

Walmart - Assignment Example Retuned items and goods whose shelf life is about to elapse are sold at lowered prices in bulk as well. In turn, impulse buying by the customer is evident. The wastage of such goods is then relieved from the business. The location of these goods is the he cashier’s stand that the customer accesses every time. The location plays a vital role in effortless accessibility and capturing of the individuals attention. The allocation of coupons for items to the customers after every visit to the retailer promotes moneyless or little money in use when purchasing goods. Consumers collect as many coupons as possible overtime. The coupons purchase bulk items when presented to the cashier. There are instances where the buyer is relieved from using money at all where the coupons available satisfy the number of goods. The other outcome is paying extra for the goods where the items shopped exceed the value of the coupons. On both accounts, a negligible or low price on items purchased respecti vely is evident. The mentioned methods for lowering of prices are a future cost anticipated by the business on transactions based on established goals and forecast (Boyd, 23). Budgeted costs define the cost incurred for discounting and couponing to the business. It is safe to say the management should utilize the method on price lowering. The discounts allow for increased purchasing power on the consumers end. Goods bought are more in comparison to anticipated purchasing by the consumer at a given time. The mechanisms attract more consumers for this reason. The business creates a loyal large customer base. Overtime the business is able to foot the budgeted costs incurred. Increased demand of products is a merit on its own. Wal-Mart is reputable for quality goods. The methods for price reduction promote continuous flow of goods in the business. For this reason, expired or outdated goods evade the business. It is an advantage to the retailer because